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Introducing AI Design Copilot: Future of Design

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Redefining website design with real-time AI customisation

Until now, creating a beautiful e-commerce website meant relying on fixed templates or hiring a designer. Founders often had to settle for generic layouts that did not fully represent their brand or required external help for even minor design changes. With this new update, ShopIQ introduces prompt-based website editing, enabling users to personalise every part of their online store using simple instructions.

This update transforms ShopIQ from a fast e-commerce site generator into a real-time, prompt-driven design copilot. After generating the website using the initial onboarding prompt, users can now refine or redesign any section with just a few words. Whether you want a complete visual overhaul or to tweak a single component, ShopIQ gives you complete control.

This level of customisation brings brand authenticity into the spotlight, allowing every founder to build a storefront that not only works well but also looks and feels like their own.


Edit by intent or detail - both are now possible

ShopIQ now supports two styles of website editing to suit different user needs:

  • High-level prompts for overall changes: Users can instruct the system with inputs like “Make the homepage more premium,” or “Apply a monochrome theme across the site.” These broad commands allow ShopIQ to make page-wide or site-wide visual changes that align with the specified aesthetic or tone.
  • Component-specific editing for detailed control: For more focused changes, users can select specific sections like banners, product cards, or headers and give targeted prompts such as “Make this button larger,” or “Change the layout of this carousel.” This enables precise adjustments without needing to edit any code or use complex design tools.

Both modes work together seamlessly, offering a flexible and intuitive design experience powered by AI. Whether you are launching a new collection or simply want to reposition elements for better conversion, this new feature gives you the power to implement changes instantly.


Your brand, your way—now fully achievable

ShopIQ’s design copilot is built to understand not just what you say but also what your brand represents. With each prompt, the system interprets your design goals, your tone, and your intent, ensuring that every change aligns with your unique brand identity. This allows even first-time founders to make thoughtful design decisions with the confidence of a creative team behind them.

“This feature unlocks a new level of control for founders. You can now shape your e-commerce store exactly how you imagined it, without designers, developers, or delays,” says Rounak Chindalia, Founder of ShopIQ. “It’s not just smart automation. It’s creative partnership.”

As a result, users are no longer limited by the capabilities of their tools or the availability of external help. They can focus on building a distinct, expressive shopping experience that feels entirely their own.


Why it matters in today’s e-commerce environment

In a market where customer expectations are constantly rising, having a website that reflects your brand’s personality is no longer optional. Generic designs may be quick to deploy, but they do little to create lasting brand impressions. With ShopIQ’s editable design interface, businesses can move beyond templates and into true personalisation at scale.

This is especially important for small and mid-sized businesses that want the flexibility of a custom-designed storefront without hiring a development team. Founders can now iterate faster, test new visual strategies, and make updates without slowing down their business operations.

By turning design into a conversation, ShopIQ ensures that every brand has the opportunity to build a store that is not only functional but also memorable.


What’s coming next: Evolving from builder to design system

This release marks an important milestone in ShopIQ’s journey, but it is only the beginning. Upcoming releases will bring even more advanced capabilities:

  • Brand memory, to retain your style choices and apply them consistently
  • Reusable design blocks, so you can apply a preferred layout across multiple sections or pages
  • Voice-based editing, allowing users to make changes through speech
  • Design intelligence, offering suggestions based on user engagement and conversion trends


ShopIQ is not just building a better editor. It is creating a responsive, intelligent design system that learns and evolves with your brand.


For founders who value agility, creativity, and control, this feature represents a significant leap forward. You now have the ability to build your store the way you envision it and refine it continuously, with the support of your AI copilot.